Small travel companies tell their story
On 4 and 5 October, nearly twenty travel entrepreneurs met in Tornio to get help in telling their company’s story.
At the MyStory project’s two-day workshop, entrepreneurs were given
support in building digital stories. A total of 18 travel entrepreneurs
along the Northern Lights Route from Norway, Sweden and Finland
participated in the workshop.
This was the third workshop overall, and the first in which all
entrepreneurs involved in the support programme met in person. The first
workshop was held in Norway last winter, after which the entrepreneurs
started to write their stories, supported by project employees and other
specialists. At the spring workshop, the stories were turned into video
Antti Haase, film director and project manager, and Erson Halili,
project planner, from Lapland University of Applied Sciences,
introduced the participants to the production of digital stories at the
workshop held in the Minerva building in Tornio. The specialists talked
to the participants about how to turn stories into videos, and they
also showed examples of experiential digital solutions. The
entrepreneurs learned how to make mobile videos, use a video camera,
create 360 videos, edit videos, and acquire video productions as
Videos and networks
Bente Nyvoll, a
participant in the MyStory project from Tromsø, Norway, says she got a
lot out of the workshops. Bussing Norway, the company she represents,
organises charter tours in northern parts of Norway, Sweden and Finland.
- Our company’s story is complete – we were able to summarise it
with the help of the project specialists, Bente says. Next, we will
make different versions for different customer groups.
not produce the videos herself, but she now knows what it takes to
purchase them to ensure the results serve the company as well as
- Building networks together is also important for smaller companies, says Bente.
workshop ended with a digital exhibition on Tuesday afternoon, allowing
the participants to learn more about the most recent digital
applications used in Lapland UAS projects.
At the Lapland UAS FrostBit laboratory’s stand, Loru Reinikka demonstrated the laboratory’s applications and business services to Bente Nyvoll.
Stories to be marketed next
The MyStory project will
continue with three open digital marketing webinars in December,
January and February. The entrepreneurs involved in the support
programme will next meet at the March marketing workshop somewhere along
the Northern Lights Route.
The project will end in less than a year on 30 September 2022. Project manager Natalia Pulakka says that a closing seminar will be held before the project ends.
- We will also publish a manual to illustrate digital storytelling using practical examples.
Natalia Pulakka, project manager, natalia.pulakka(at)lapinamk.fi, tel. +358 (0) 44 032 8118.
Many of the entrepreneurs were previously unfamiliar with gamification, VR, AR, eye tracking, haptic devices and many other new digital features. Their practical applications were demonstrated at eight exhibition stands after two-minute sales pitches.