The pilot contributes to the implementation of the smart specialisation strategy by contributing to a stronger ecosystem collaboration in field of sport and by increasing the capacity of actors, both private and public, to better apply the latest digital solutions and technology in their actions.
Harnessing Lapland´s talent in sport, technology and academia, this workshop will look to develop and discuss ideas focused on how data is used, can be used and should be used in order to exploit new business opportunities and innovation.
The Lapland regional aim is to develop the data driven innovation concept in the winter sports industry. By using data gathered publicly and privately to enhance the experience of locals, tourists and athletes, this pilot project will create the possibility to improve services and products available in popular sport and leisure locations (e.g. Rovaniemi, Ounasvaara).