Hi! I’m Lapland UAS. Nice to meet you!
Brand Guide
Lapland is a wild but safe region of extremes. Lapland UAS is like the North itself. It is actions, achievements, views and encounters that stay with you, and when they resurface, they bring a smile to your face.
To bring out our essence, we need words, sounds, and images. For others to also be able to recognise us as us, Lapland UAS must employ a unified front in its presentations. That’s the reason for this Brand Guide.
A uniform look and sound make our story interesting and approachable. We make our identity and strengths visible, audible, and tangible. We are easy to recognise.
Northernness is an attitude
I’m fire. I’m ice. I am a storm. I am calm. I am strong and sensitive. I have the Northern Factor.
Lapland University of Applied Sciences is northern-made. In addition to a geographical location (and sometimes instead of it), “northernness” refers to an attitude: courage, open-mindedness, perceptiveness, and the ability to act. We don’t freeze when under fire, and we certainly don’t stop moving in the cold.
We in Lapland need one another – help is asked for and always given. Trust is innate, and to preserve it, we are ready to venture into different situations, even intricate ones.
Lapland UAS is inquisitive and eager to experiment. An adult who can and dares to play. Who chuckles inwardly when faced with pomposity. Who seems talkative yet is more focused on listening.
Lapland UAS is optimistic and infects others around it with its enthusiasm. It knows that the future lies in Lapland. And that there is demand for northernness – for authenticity and daring action – elsewhere as well.
We are cold. We are hot.
We see light everywhere, even in the dark.
We are tenacious and live with passion.
We are strong, steadfast, and determined.
We shape, we create, and we let inspiration carry us forward.
We choose the tools that work best for us.
We let information flow because together we are more.
We walk the paths that provide the best access to learning.
We are committed to growing in all circumstances.
We have the Northern Factor.
Know us by name
Our name is Lapland University of Applied Sciences (Lapland UAS)
- In Finnish: Lapin ammattikorkeakoulu (Lapin AMK)
- In Swedish: Lapplands Yrkeshögskola (Lapplands YH)
- In German: Fachhochschule Lappland (FH Lappland)
Our employer value proposition
We have appeal – and energy, skill, and feeling!
We genuinely care about how our co-workers are doing. On the other hand, everyone has the room to breathe and be what they are. To have the chance to be a little crazy – or to be told that it’s even desirable – is what makes us unique and pretty magnificent. We are northern-made. We are free, abiding, and determined. We do things and get excited and do more. And yes, we’re proud of our workplace!
Our voice carries
Our slogan is
“The Northern Factor”.
This means that Lapland UAS is a hero of circumstance – an example of how to succeed thanks to your conditions, not in spite of them. This experience accumulates enough skills, knowledge, and vitality to share. We’re a partner for all those who want to develop, learn, and achieve something new.
Our messages aim to include, invite, and encourage. We aren’t afraid to feel, appeal, or say it as it is. Difficulties don’t go away when we’re silent.
It’s more important for us to be understood than to use tricky expressions. In everything we communicate, we aim for clear language.
Our soundscape is northern. This entails contrasts, extremes, and even conflicts – just like Arctic nature. There’s a wind blowing at Lapland UAS. Our theme song is Joiku by JanneAir.
Listen to our audio logo.
Our visual choices
Logo
Lapland UAS’s logo is composed of three parts: the logotype (the Lapland UAS text), the mark, and the English subtext.
The logo is simple and clear. The logo’s dimensions may not be changed, and it may be included in materials only as instructed in the graphic guidelines. The look is reproduced in printed matter, on university premises, in advertising, marketing, and other printed and electronic publications, and marketing products.
The logotype and subtext of Lapland UAS’s logo are black, whereas the mark is red. No other logos are used in connection with stories and accounts of the activities and operations of Lapland UAS.
Mark
In addition to the logo, Lapland UAS employs a separate mark without a text section. The mark is used in special cases as a graphic element or when there is a limited amount of space to be used.
The business IDs are the property of Lapland University of Applied Sciences Ltd, and they may not be used or processed without authorisation.
Typography
The font used by Lapland UAS is Roboto. This font is used especially in headings/titles and short texts. Alongside Roboto, we use the serif typeface Minion, especially in longer texts. If Roboto and Minion fonts are unavailable, they are replaced by the sans-serif Arial typeface and the Times New Roman serif typeface.
Use of colours
Just like words, colours also matter. Colours are used to draw attention, create entities or emphasise something. The brand colours of Lapland University of Applied Sciences include strong and powerful colours, contrasted by delicate light shades.
Pay attention to contrast for the sake of accessibility. Don’t use red or turquoise primary colours as text colour or background colour for text. You can use primary colours freely in illustrations and graphics.
These instructions apply to digital materials. Digital material must fulfil WCAG 2.1 level AA standards. In print products, you can use brand colours freely.
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