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How to Craft a Story – Guide to Story, Plot, and Script

  Miia Kallioinen & Natalia Pulakka
  12/2022 • 17s. •  
  ISBN 978-952-316-451-2 (pdf)
  : Free of charge
  Publications pdf-file
  Storytelling plays a significant role in business. It helps companies to stand out from the crowd and build a long-lasting relationship with customers. This publication provides practical knowledge on how to write and structure business stories appealingly.

The publication is a part of the guidelines “Business storytelling from A to Z: best practices on how to use storytelling as a marketing tool” https://tietojenkasittely.lapinamk.fi/MyStory/index.html and was produced by the project MyStory – along the Northern Lights Route (2019 – 2022).

The project was financed by Interreg Nord (European Regional Development Fund) programme, Regional Council of Lapland, Tornionlaakson neuvosto, Troms og Finnmark Fylkeskommune, Innovasjon Norge and Forskningrådet.