||Today, promoting the well-being of animals is a significant and visible part of providing responsible tourism services. International tourists and travel agents arriving in Lapland require that the animal-based companies provide their services in a responsible manner, taking also care of the well-being of the animals. Lapland’s tourism operators are well aware of the great significance of animals as a part of the tourism service selection.
In this guide we present information about the role of the three key animals used for tourism in Lapland: sled dog, reindeer and horse. We have compiled a comprehensive package of good practices supporting their well-being. Good practices are examples and practical tips from which each entrepreneur can pick the ones that are best suited to them.