||a Creative Momentum project has focused on the development of the creative industries sector in regions across the Europe`s Northern Edge. One of the development activities in a Creative Momentum was The Video Pitching Toolkit (VPT), which was developed to bring creative products and services to international markets and to connect enterprises transnationally for new business opportunities. Lapland University of Applied Sciences was coordinating the activity.
VPT activity was built upon a Toolkit guiding entrepreneur on developing an effective 2-minute video “pitch” that can be used as marketing and promotional material. Partners from Northern Finland, West Region, Ireland and Southeast Northern Ireland were providing support for producing the pitch video for a number of companies. Videos were made for a demonstration effect. The common evaluation criteria were used to select supported enterprises in each region.
In this publication, we give an overview of the development of a Video Pitching Toolkit and demonstration videos. The articles will go through the development process and the key learnings of the activity. We have also included the actual Toolkit inside this publication.