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Lapland UAS Tourism is the best choice



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I really like the content of Tourism program at Lapland UAS.

My name is Nhu Quynh Nguyen (May) and I am studying Tourism in Rovaniemi.

First, I was studying in Vaasa UAS in Degree Program of Information Technology since I failed the entrance exam to study at Lapland UAS. After asking for consultancies from my mom and friends, I decided to change my major degree even though there was a tuition fee. I was considering between Lapland UAS and other UAS’s and chose Lapland UAS. I want to be involved in Tourism. Lapland UAS is famous for its degree program of Tourism and Rovaniemi is Santa Claus’s home town. I registered and went train to Rovaniemi to take the entrance exam again. Now I am a third-year student in the degree program of Tourism and Hospitality Management here.

I love Rovaniemi and Lapland UAS. I really like the content of Tourism program at Lapland UAS. There are more practice than just boring lectures. We experience study trips and learning in different places such as in Artikum museum, rather than normal classrooms. In addition, there are some projects such as Vappu -event or Gala project. In Gala project you can learn in practice to organize an event. The program in the third year is perfectly designed. You can learn so much about structure of a business, which I had no idea before. Although I came late for this year I really like it. You can imagine the whole picture of an enterprise in your mind through holistic course.

Come here to join us! You will never regret for your decision of choosing Lapland UAS.

- May Nguyen -


Dreams are here in Lapland!



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I have a range of work experience and this was the one of the reasons why I chose to study the Degree in Tourism. I hope to start a business of my own.

Hi, my name is Linda Krajewski. I am 35 years old, a dual citizen for Finland and Australia.
I was born and raised in a small family in Helsinki. During my teenage years I enjoyed horses and nature, spending much of my time caring for them at the stables. I completed my trade in Vantaa as a surface treatment technician, but I went on to pursue a life of personal fitness and travel. I have 8 years’ experience as a Fitness professional and an assessor trainer at a private education company. I settled in Australia after meeting my husband who was in the Australian Army. We then raised our family together in different parts of Australia for 10 years. I have been to countries such as Japan, New Zealand, Thailand and many more. I love travelling and learning about new cultures. I completed several vocational courses in Australia including business and management.

I have worked in many cafés, restaurants and fitness centres. As a pizzeria employee I was the head of the prepping for the opening of the business and training new staff. I have also worked as an educational trainer and assessor in Australia to qualify other fitness leaders. I have a range of work experience and this was the one of the reasons why I chose to study the Degree in Tourism.

I have always enjoyed providing a good and positive customer service experience wherever I work. I have started my own business where I provide experiences and accommodation. I love working with different nationalities. I applied for Lapland University of Applied Sciences in the Degree Programme in Tourism because I believed this will complete my knowledge what I have done before and it will help me to prove my business. I’m extremely enjoying the studies at Lapland UAS.

I am hoping to continue towards the Master’s Degree at Lapland University. I hope to grow my business here in Lapland. The more time I spend in here in the nature, the more I fall in love with the forest. I joined the hunting club when we moved here; it’s fascinating. Sitting in the forest over the bond fire is magical.

- Linda J. Krajewski --




Great experiences in the Arctic area



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My studies can provide me a possibility in almost any working area but it is focused on entrepreneurship. After graduation I would like to stay in Lapland.

Hello there! My name is Boris Stoev and I am from Bulgaria. I am studying in the Degree Programme in Tourism at Lapland University of Applied Sciences or more accurately Experience Design and Hospitality Management, here in Rovaniemi, Finland. I started my studies in the autumn of 2017.

I came to Lapland UAS right after I graduated from High School in Bulgaria. To be honest, this degree was not my first choice, but I am definitely not regretting it. In fact, I am loving it. I ended up applying for and choosing the Degree Programme in Tourism because I love nature, being out in the wild and different cultures (my parents also had an influence on my choice), but the courses here surprised me in a good way. I had to make a hard decision between this degree here in Finland and another one in Arts/Drama in Bulgaria. In the end I chose Finland and I am happy about it, because I have never studied anything similar to what we learn here and I am enjoying it.

I was aiming at going out of Bulgaria and Finland was the country I headed to; I just did not know where at the time. Rovaniemi, the capital of Lapland, was a place I had visited and loved as a child and in the end, I ended up here. One of the reasons I wanted to come to Finland was that the education is one of the best ones in the whole world. Other reasons were that the country has amazingly fresh air, clean and wild nature, one of the best tasting water in the world (if not the best) and of course that the crime rate is significantly low... but of course also the fact that you can meet Santa Claus every day of the year here in Rovaniemi is also a plus.

I love studying here because the teachers care about educating their students and about their usual life. I like the way how the teachers also encourage us, the students, to call them by their first name (or nickname); it makes a friendly environment. And well, some Finnish surnames are quite hard to pronounce for non-Finnish people. I like that there are many student events like checkpoint races, parties, hang outs (usually in nature by a shelter and a campfire with a grilled sausage) etc.

So far my studies have been going well. Of course, I have had ups and downs in some of the courses but this is why I am here - to learn! Some courses are very interesting, for example at the moment we are studying Human Resource Management and it is amazing. We had to organize in our first year one very fun event and if I am not mistaking, it is a Finnish one – Vappu. I also had an amazing opportunity to be in the organization of Dash Lapland, which is a design hackathon event.

We have been studying some Finnish laws, Accounting and Budgeting, Finnish language (which by the way is very fun but not so easy), Designing Tourism Services and so on. The thing here is that we study in a problem-based way, which helps us improve our teamwork skills with different people and learn more easily. Usually we also have presentations and projects but we are allowed to do some of them in our own way. This means that we can complete them as plays, acts, songs, whatever comes to your mind. It is a fun and non-ordinary way of doing it. One of my most memorable courses was the Finnish language course. There we studied only in Finnish (with some help in English) and we had different games to memorize some words or phrases. We had to make a tour for our Finnish teacher and our course mates in Finnish, which was a lot of fun; we made videos and recordings of our conversations and shared them with our course mates and the teacher. Studying at Lapland UAS is one amazing experience ;)

After I graduate I am planning to continue working in my current workplace and maybe also do the Master’s Degree here. I have been working since my second semester here. My first job was at SantaPark and it was a lot of fun. The second year I was working for a while as a cleaner and after that I became a safari guide at Safartica and this has been my favourite workplace. After the season in Safartica I worked in the planting business, planting pines and spruces in Finnish forests. And now I am back in Safartica. Being a guide in a tourism company helped me in some of my studies in that same area. My studies can provide me a possibility in almost any working area but it is focused on entrepreneurship. After graduation I would like to stay in Lapland. I do not know for how long, but I know that if it happens I will love it!

If you would like to have international, educational and most importantly fun experiences in your (study) life I would advise you to come over here and join us in the hometown of Santa Claus. And if you are interested in having more knowledge in experience design and hospitality management, why not join us.

- Boris Stoev -

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Studies in multicultural environment



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I have made so many new good friends here.

My name is Li Jialun and I am from China.

What impressed me most about Rovaniemi was the amazing view. There are fresh air, clean lakes, beautiful forests and the Northern lights there. Every time I walk through the bridge, those stunning sceneries can ease my mind. Then the pressure gets lower and I feel extremely relaxed at that moment. I still remember the first time I saw the Northern lights, that was around two years ago. Before that, I only had seen them on social media, but still, when that really happened just in front of me, I was totally surprised and I felt I was so small under the wide sky.

When it comes to my studying environment, I have met so many good friends and teachers here. They have helped me a lot in different aspects especially during my first year when I was really shy and introvert. For me, it is also interesting to study in this multicultural environment. My friends who are from all over the world introduced me to different cultures and through these lovely interactions, I have learnt how to communicate in order to respect their cultures. I have also become more open-minded and easy-going.

Partying is also part of students’ life and it is a good way to meet more people. In Rovaniemi, there are many student events which are organized pretty well. I have participated in some of them and met many people like locals and exchange students. We laugh together and share each other’s stories; this is the best part of my memories as well.

Come and study in Rovaniemi!

- Li Jialun -


Going international in Rovaniemi



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You can get involved with so many different nationalities and cultures while experiencing the arctic lifestyle.

Tourism studies has it all. It is broad and unique and works best for anyone who wants to get a little international. If you do not want to exit the arctic area, you can let the nationalities come to you here in Rovaniemi through the studies. Want to go abroad? That is possible too. It is all included.

My name is Jakke and I have been born and raised in Rovaniemi. In fact, I have lived most of my life in here so far. I have grown to praise and respect the arctic conditions that we have here. Unlike many others, I actually enjoy the constant darkness in winter that swallows the land most of the time, as I find it very atmospheric. I could spend countless of days having the bonfire/fireplace as the only source of light.

What made my study tourism in Lapland then? Well, I have tried many things when it comes to work, but I really wanted to get to put my English skills to use. Of course, the second heaviest influencer was the fact that I like to work with people. If you are a Finnish person like me and may have been giving thought for applying to tourism studies, but are scared if your English skills are sufficient, I have something to tell you: Do not hesitate. You will do perfectly fine. It is not rocket science and you will improve all the time with it throughout your studies.

From the beginning of the studies your class will be very multicultural and you will keep meeting more and more people as you progress. The studies are a lot about project working, marketing, event organizing and learning about business models. Creativity holds an important role in the field and practicing it in group tasks is in key role. You can also study languages in here!

The extensive possibilities that this field offers is definitely worth checking!

- Jakke Rutonen, DPT15


Multicultural study environment grow your expertise



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Beneath Arctic, Above Ordinary. This is the way I feel after studying here.

My name is Yen, I'm a 19 years old girl from Taipei, Taiwan. Many people may wonder why Finland? Why Rovaniemi? Well, I am going to tell you the story.

The first time I been to Rovaniemi was on Christmas in 2014, when I was a high school exchange student in Joensuu. My family brought me to visit Santa, which was my first time to see the magical and lovely old man. This is how the magic happens: ‘Snowy, white, and hopeful’, this was my first impression to Rovaniemi.

In the summer, I visited Rovaniemi again, which was very different from winter. There was nice weather, sunny and it was not so crowded with tourists. Rovaniemi is an amazing city, which secretly grew the dream in my heart, that this is the place where I want to spend some time.

At the age of 18, I decided that I wanted to go back to Finland to study something that I truly love, at somewhere that I like, meaning, at the well-known country, which offers the best education in the world. I have always been a person who love travelling; therefore, tourism was my first choice.

I wanted to know more about traveling and I dreamed that people would have nice traveling experience because of my expertise. The question was where should I choose to study? There were so many schools in Finland that I could choose. Oh yes, I remembered the hometown of Santa: the amazing city where you sometimes can see the magnificent dancing light show if you are lucky, the city with beautiful snow, Rovaniemi, where Lapland UAS is located. I started to search for the information about Lapland UAS, and applied to it in studyinfo.fi. After few months, I got the invitation to take the exam in China and few months later, an email came in the late evening, saying: "Congratulations, you have been accepted to Lapland UAS". So, here I am.

I truly feel the difference between my home country schools and Lapland UAS; it is in the way we are taught in class. Here, you are free to share your ideas, you're free to ask any questions, you're free to say anything out loud. Besides, we get a lot of chance to design our project, where you can discuss your innovative ideas with your classmates, and make your project happen. This is not just talking and writing theory on paper. This is the place where we actually make everything happen.

Tourism industry is a multicultural working environment, and in Lapland UAS this is the perfect place for you to practice your future career and build your network. There are Finnish, Russian, Vietnamese, Icelandic, Canadian, Spanish, Italian, Bangladesh in our class so you can't find a better multicultural environment than here.

We are also encouraged to do exchange abroad. You are able to see more about this world, study different things in different countries and broaden your horizon. We have many training periods during which you can try different jobs and different tasks to find out what you like to do in the future. You can develop the skills that you are good at. 

If you feel like this is exactly what you want to do and want to join us, get ready and hop on to this amazing journey, we are waiting for you here!

Yen Lo, Taiwan


Who else wants to join the DPT family?



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At first, I was just looking at the features of the Degree Programme, so I checked where Lapland UAS actually is located only after finding my dream study field. On the website it said Rovaniemi. It sounded familiar but I couldn’t recall where from. I googled it and the first thing that appeared on my laptop’s screen was a picture of Santa waving at me. That’s the moment I realised that I was going to apply for a university in Santa’s hometown and, being a winter and Christmas atmosphere lover, this fact only strengthened my wish to study here.


Hello everyone! I am Isa. I love winter and I love travelling, so being a student in DPT (Degree Programme in Tourism) is the best study choice I have ever made.

When the moment to choose my university studies arrived, I just wanted to move away from the country I lived in to get new experiences. That’s why I started looking for Degree Programmes all around the world through the Internet. I wanted to study in a programme with great opportunities to travel, learn new languages and cultures and gain knowledge of first-hand experiences. After a couple of nights spent in company of my laptop searching for a suitable candidate, I found the right place for me: Lapland UAS Degree Programme in Tourism with the main focus in Experience Design.

The specialisation area of Experience Design especially got me because, after graduating from here, I would like to make people have amazing travelling experiences like the ones I had every time I visited a new country. In my opinion, this fact can change people’s lives for the better by changing their way of thinking and their approach to life and to the world.

I applied, I did the entrance exam and after about two months I got the email I was most waiting for at that time: I got accepted to study here.
As soon as I landed in Rovaniemi, I felt at home. I felt so good, and my feelings are still the same that I don’t even really want to go back to my other home country because I would feel homesick from here. I study in a multicultural class with amazing people coming from all around the world. There are students from France, Catalonia, Bulgaria, different parts of Finland, Australia, China, Vietnam, Bangladesh and then there’s me, a Hungaritalian (half Hungarian and half Italian). In here, I felt as belonging to a big family from the very beginning.

Who else wants to join the DPT family?

Isabella Victoria Borgogni – Tourism student



Rovaniemi has become my home city!



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During my studies, I have gained a lot of valuable work experience, improved my English skills and learnt so much

My name is Jenny and I will be graduating from Lapland University of Applied Sciences this fall. I am originally from Porvoo Southern Finland. When I was little my dream job was to be an elf and help Santa Claus make children happy all over the world. In high school my favourite subject was English but otherwise I had no idea what I would like to do in future. During my senior year in high school, my aunt who was working as a study counsellor brought me some brochures about English Degree Programme in Tourism. I got excited and I decided to apply. For my big surprise, I got accepted and moved to Rovaniemi. I knew absolutely nothing about Lapland and I had just been twice in Rovaniemi before moving there.

The first year of my studies was an exciting time for me I was suddenly studying in English, which was totally new for me and also a little bit demanding in the beginning. In my second year I did my Erasmus exchange in Austria. That was absolutely one of the best years of my life. I had so much fun travelling around Europe and studying in Austria. I have also worked one summer in Turkey as a guide. During my studies, I have gained a lot of valuable work experience, improved my English skills and learnt so much. Rovaniemi has become my home city and I will now start my third season working for a local safari company. Studying and working in the tourism industry in Lapland is especially exciting now when the industry is growing so quickly and there are good work places available. For me the Lappish way of life really fits and I enjoy the easy going and relaxed atmosphere in Rovaniemi.

- Jenny Nousiainen, Tourism student



I wanted to study tourism exactly in Rovaniemi!



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I never ever thought that I would end up studying here, or at least not staying in a city to live my life, but the arctic snow town, the capital of Lapland has surprised me.

Thinking about tourism studies? Loving the adventure, young hearted but still want to have a proper job? Then you should try this.

They call me Tanja. I’m a life loving and dancing girl from the small Tornio Valley just beside Sweden from a small village called Pello (100 km from Rovaniemi). I never ever thought that I would end up studying here, or at least not staying in a city to live my life, but the arctic snow town, the capital of Lapland has surprised me. Accessible nature, nice possibilities for sporting, genuine Lappish people and of course the magical Arctic Circle with its polar night and never setting midnight sun impressed me. I have found good people around me here and I’m not the least happy about our little street dance family we have in town.

I have always liked to work with people, in customer service positions. Nevertheless, believe me or not, the idea of starting tourism studies came to me when I spent one winter in Ylläs Ski Resort – about 174 km from Rovaniemi up north – cleaning cottages of lovely tourists. I felt like I want to work with these guys and create them even better vacations in our fascinating surroundings of the Arctic Circle. Even though Rovaniemi was not the first city where I had planned to continue my studies after high school, Lapland had always had an important place in my heart and that was the reason I wanted to study tourism exactly in Rovaniemi.

Also the wide range of opportunities for my future career was one of the reasons I chose the tourism studies. Project manager, safari guide, hotel manager, experience designer, waitress… You name it. I have worked within the tourism field since I don’t even remember. I have tested cleaning, waitressing, experience designing with tour operators, working at the reception and currently organizing the biggest event of Lapland, the summer festival Simerock, as a festival assistant. Many different jobs and I haven’t even seen the half of it and I’m impatiently waiting what the future will bring to me.

Improving my language skills and getting good potential for working abroad were the reasons I chose to study in English. With an international degree you will have better chances to apply for jobs in foreign countries, and well, it is quite nice to have a good competence in using the language of the world. I couldn’t be happier that I chose to start my studies with the Degree Programme in Tourism and especially in Rovaniemi. I was super lucky with my classmates and I have got valuable friends and people into my life. Overall, it was a really nice experience to study in the DPT programme at Lapland UAS and I can warmly recommend the school and its teachers to you.

-Tanja Vierikko / DPT ‘13



My life has changed in Lapland!



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Rovaniemi is my second home now

My name is Thao Nguyen and my friends call me Tibby. I am from Ho Chi Minh City, Vietnam where I have graduated from a college specialised in Import-Export Business. However, I decided to change my major into Tourism and Hospitality Management and Lapland University of Applied Sciences in Finland caught my attention. After searching for information about the programme online and from the Admission Services, it was time to take action. I filled in an online application and sent all the needed documents by post and then received an invitation to take the entrance exam in Vietnam.
In 2015, the entrance exam consisted of three parts: motivation letter, essay and math. You can prepare for the exam by considering your motivation for the studies and reading information related to your study field. However, the most important tips for the exams are the following:


• Before the entrance exam day: eat, relax and most importantly, sleep well.
• Entrance exam day: concentrate, stay calm and believe in yourself -you can do it!

I was so delighted and proud of myself when I received the results and information about the study place. Then I just followed the instructions to confirm the study place, found an apartment through the student housing organisation and applied for the resident permit. On August 25, 2015, a Vietnamese girl finally went her own path and started a new life in Rovaniemi. A year in Finland has been wonderful for me. I have learned and experienced new things and have gained lots of friends from many different countries. Rovaniemi is my second home  now.

- Thao Nguyen, Tourism student



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Lapland was so intriguing place that I decided to come here to study



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Wonder how I ended up in Finland? And why am I still working here? In my latest job interview, the interviewer asked me the same question why I came to Finland. My answer was ‘‘I never came to Finland, I came to Lapland.’’

I am Imran. Born and raised in Pakistan. I graduated from Lapland UAS in 2015 and I am currently working in Clarion Hotel Helsinki as a night audit agent. 

When I applied for Lapland UAS, I had already graduated from Commerce with a specialization in Accounting but at the same time, I wanted to travel abroad for further studies. I started to look for different study options in Finland because I had some friends who recommended me to study in Finland. I have always been mesmerized by the midnight sun and northern lights phenomena and always wanted to observe them. As soon as I knew that Finnish Lapland has the midnight sun and northern lights (keeping in mind I was not good at geography :D) I decided this is the place where I wanna be!

Lapland UAS has a very balanced study structure between theory and practical training. We had lots of on-the-field assignments, for example visiting tourist attractions and safari companies. This helped me a lot to learn about the local and international culture. It was an extensive and deep learning experience from contact lessons to group work and study tours. The teachers really own you here. I remember, my teacher tutor Ulla even helped me to find a job during my early days in Finland.

If you are planning to study in the tourism and hospitality field, I highly recommend Lapland UAS because here you have great opportunities to learn about tourism in a real environment. Rovaniemi is a small town that means easy to move around. I call it my Finnish hometown.

After graduation, I started looking for a job because I really wanted to stay here in this beautiful country. It was not easy to find a job without proper skills of Finnish. I was motivated to start my career as a hospitality professional, so I decided to go to full time language school and after spending there only 6 months I heard of a Norwegian hotel chain entering into the Finnish market. The next thought I had was ‘‘a job at a hotel in Finland means you need to have fluent Finnish skills’’. I had doubts and fears while I was writing the application for this job. But at the same time, I had passion and courage to tell the world that nothing is impossible if you have these two qualities.

I would also like to share my journey to this job. The company launched a big recruitment campaign in Helsinki. The first audition was to sell yourself to the employer within 2 minutes. Guess what? I did it! I made my way to the second round. Then after a week, we had a few online tests where I succeeded as well. This was the moment when I said to myself that I am gonna get this job. Then there was a 3rd round and after this final interview, I was selected to be part of the team.

My advice for new students is that have dreams in your life, work hard for them, never lose hope and live your passions, success will follow you! Cheers!

Imran Safdar, DPT-graduated




Educating Oneself for Future’s Career in Tourism



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I met a lot of wonderful people from all around the world and made new friends. I always had the feeling of being a part of the community, part of the team: both in and out of the university.

I graduated from the Degree Programme in Tourism at Lapland University of Applied Sciences (Lapland UAS) in 2015, and I am now doing my Master’s Degree at the University of Lapland. Being from St. Petersburg in Russia, I have been living in Finnish Lapland for almost 6 years. And frankly speaking, the more I live here in Rovaniemi - the more I get attached to this place and the more I like it.

Time for the Big Decision: Future’s Career Plans

However, first things first. I was 16 when I was finishing the last year in the gymnasium in St. Petersburg and it was time for the big decision: what to study and where to apply. The tourism industry had somehow fascinated me and I chose it as my subject. I knew I wanted to study abroad in an intercultural environment and Finland seemed like the perfect place for that. I found that in Rovaniemi there was a good tourism institution offering studies in English. I looked at the map and, without knowing much about Lapland, I thought that it could be a great place to study. I took the entrance exam in St. Petersburg. I was fortunate to get to Lapland UAS (RAMK back then), the Degree Programme in Tourism. And then the next page of my life began.

Continuing Studies and Falling in Love with Lapland

To say that my life has changed since I left my home in Russia is to say nothing. Every time you get into a new environment, culture and society you change. Many things have changed from my viewpoint. The education system with a balanced combination of theory and practice is one. In addition to this, many real projects and field trips appeared new to me, but I immediately loved it all. In every class we learned not only from books, but also from each other - and group work supported that. All in all, during the degree not only I gained a lot in terms of knowledge and being prepared for working life, I also enjoyed my learning journey.

I met a lot of wonderful people from all around the world and made new friends. I always had the feeling of being a part of the community, part of the team: both in and out of the university. And these local people, who may first seem cold from outside, but in the end they are so kind and friendly once you get to know them. It was not a problem to find a seasonal job here either - of course in the tourism field. That way you can implement your knowledge in practice as well as learn from work.

I also have to mention the fascinating nature of Lapland and the way it is culturally treated. I think I will never stop getting amazed by the beauty of the North.

Now I am continuing my Tourism studies with MTI at the University of Lapland and I am happy to be here. My bachelor degree from Lapland UAS gave me a great knowledge base for further studies, so now I can focus more on sociological and ethical aspects of tourism.

Experiencing a Broad Range of Tasks in Tourism Field

During my studies in Lapland, I have had a chance to try my skills in various tourism fields and see the industry from the practical side as well. Thanks to traineeships, I have experienced working in restaurants, an amusement park and a travel agency - with tasks covering both customer service and managerial/development aspects. Now, I keep on working in a nature-based safari company, a local destination management company.

Lapland is a truly magical place! Once you get here, your life won’t remain the same.

Mikhail Sinitsyn, DPT-graduated



The DPT Graduate, Veli-Matti Hettula Career Story



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Now here is a story for you guys who are pondering whether to apply to DPT (Degree Programme in Tourism) or where to head after graduation.

My background to start with is far from a usual one; I was working as a prison officer in Helsinki when I saw an advert of a Tourism programme where tuition was completely in English, but in Rovaniemi where I was born. Wow! Having lived in England for a while I got interested, applied and in the end got accepted. Then came the decision making process at home where my wife and two daughters came seriously into play. In the end we decided to pack our gear and return to Lapland as both of us have roots in Kittilä.

School started and my motivation was sky high! My wife took care of the children at home and I went to school every day thinking; "I must be effective with my studies as she is working hard at home so that I can study at peace!" Exams and essays followed one another and the group of students started to grow together. The first training during December came quickly and I wanted to split it in two in order to create an opinion of what I would like to do. First I went to a local hotel for a few weeks and liked it. The second place was an assistant guide with the UK charters at Korvala. I was a bit unsure of the whole thing with the Elf costumes and all, but I decided to give it a go with a company called Emagine Travel UK Ltd. It was a decision that I didn't have to regret!

The next Christmas I had a larger role and I also expanded the guiding experience to Saariselkä over New Year. Then came the last year of my studies and I was asked whether I would like to work year round for the company after graduation! Soon the school was out and new challenges were waiting ahead. Building my knowledge upon the issues learned at school had started. After a lot of clients and programme services in various locations in Lapland, I wanted to try the programme service sector more in depth with Lapland Safaris in Levi. Selling the services became more familiar and so did the comprehension of distribution channels of tourism in general. New groups from different countries and cultures broadened my knowledge further and I was lucky to work with a few of the very top of their business in and outside of tourism branch.

Developing something new has always fascinated me and so the next step was my current position as a Project Manager with the Kittilä municipality and Kideve, Kittilä Development. The first project combined culture and tourism into better conversation and understanding one another. I had to challenge myself to new branches and issues where I had not been thinking to work while studying tourism at the university of applied sciences. After the first one, new projects have come along where culture tourism, events, villages of Kittilä, tourism education and many other issues related to tourism have been the subject of development.

The growing understanding of the scale of tourism sector has broadened my view and also raised the hunger for further knowledge of tourism. Therefore I started studying alongside work in the Master of Hospitality Management programme at RAMK (now Lapland UAS). It was the right choice for my personal growth as in addition to the tuition itself I got the chance to challenge other colleagues and tourism teachers with conversations related in and outside the branch.

Now after about 10 years of tourism experience from different positions I still feel that I have the passion to develop and challenge myself for future challenges that are ahead. What they are remains to be seen.

In the end here is my advice to you who are currently studying and soon entering the tourism branch:

1) Go abroad at an early stage of your career. It will extend your personal view and you will learn more from yourself.
2) Ask questions and challenge yourself and others from time to time. You will learn more from the branch and the scope of it.
3) Future employees need to look at branches outside their own and understand how to modify the signals back to their own branch.
4) Be proactive, not reactive and you can be a future professional!

- Veli-Matti Hettula, Alumni / DPT graduate -

Kuvaaja, Vesa Rönty




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